rebranding

"Business strategy inevitably evolves as a company grows. And for some entrepreneurs, the same goes for the company's name. Bizwomen spoke with three women who steered their companies through the complicated process of a name change and rebranding. One negotiated for a URL. Another made an...

"Business strategy inevitably evolves as a company grows. And for some entrepreneurs, the same goes for the company's name. Bizwomen spoke with three women who steered their companies through the complicated process of a name change and rebranding. One negotiated for a URL. Another made an...